About Vested
At Vested, we are reimagining the world of cross-border wealth. We believe that the opportunity to preserve and grow one's wealth should be universal, no matter where you are. Our mission is to allow international citizens to diversify their wealth beyond their local markets.
We are currently the largest US investing platform for Indian investors. At Vested we believe in constantly challenging the status quo and creating products that people across the world have never had access to. We have just closed our Series A financing round and are looking to rapidly expand our product lines and the number of markets we serve. 🚀 🚀
About the role
As a Performance Marketing Manager, you will join our Marketing & Growth team to help ensure that we are able to grow continuously and build revenue, traffic, and an audience using paid advertising methods.
Location
Remote
What you will do
- Work with Vested’s Marketing & Growth team to define the brand design identity.
- Develop and produce artwork and advertising, which reflect the identity of Vested globally.
- Support the Marketing team with any design requests across social media, programmatic ads, YouTube ads, emails, push notifications, and within the Vested app/website.
- Collaborate closely with the marketing team to ensure brand coherency and consistency across all creative output.
- Proactively identify emerging design trends and contribute to robust internal creative conversations.
- Create compelling designs across graphical banners, videos, landing pages, etc which will be used as marketing collaterals.
- Handle all performance-led digital marketing initiatives within the marketing team
- Affiliate Marketing: Onboarding and managing quality-focused affiliate partners both for acquisitions and app traffic and re-engagement
- Facebook/Instagram Ads: Driving scale and optimization on Facebook and Instagram install campaigns
- Google Ads: Driving scale and optimization on installs from Google platforms
- Influencer marketing: Collaborating with content creators across LinkedIn, Twitter, Instagram, YouTube, etc. and driving month-on-month promotions
- Partnerships: Partnering with digital-first brands to promote Vested on their platforms.