About Vested

At Vested, we are reimagining the world of cross-border wealth. We believe that the opportunity to preserve and grow one's wealth should be universal, no matter where you are. Our mission is to allow international citizens to diversify their wealth beyond their local markets.

We are currently the largest US investing platform for Indian investors. At Vested we believe in constantly challenging the status quo and creating products that people across the world have never had access to. We have just closed our Series A financing round and are looking to rapidly expand our product lines and the number of markets we serve. 🚀 🚀

About the role

As a Marketing Communications Manager, you will be responsible for leading the brand positioning & marketing content strategy across multiple platforms for Vested’s different product lines. The role includes managing as well as creating marketing materials as required.

You will work closely with the marketing team and product marketing managers to develop campaigns that effectively communicate the company’s message and value proposition to its target audience.

Location

Remote

What you will do

• Lead Vested’s content-led initiatives: This includes brand communication initiatives across public relations, media relations and content marketing for the different product lines at Vested.
• Copywriting / Scriptwriting: Create and curate highly engaging content for our company website, social media, facebook/google ads, video scripts and email marketing. This includes working with designers to produce the final output including visuals.
• Long form content writing: Write blog articles which are well researched, structured, engaging and SEO-optimized.
• Public relations: Manage the company's media relations, including writing press releases, building and maintaining relationships with key media outlets and responding to media inquiries.
• Maintain brand consistency: Driving the Vested narrative in the media for all external-facing corporate communications materials and ensuring consistency and alignment. Developing and managing crisis communications strategies.
• Go-to-market: Working cross-functionally with the leadership and product marketing team to craft and execute product go-to-market / launch communication.
• Marketing campaigns: Develop and manage marketing campaigns, including the creation of marketing materials and execution of campaigns.
• Market intelligence: Stay up-to-date on industry trends and establish best practices in marketing communications, bringing new ideas and approaches to the team.

Prior experience

• Degree in Marketing Communications, Journalism or similar field.
• Minimum 5 years of relevant work experience at a fast-growing B2C product company.